For more than a decade, Facebook has always asked this question, “What’s on your mind?” It was trying to help you become a social media content creator.
Some ignored the app while others posted at every chance they got. If you were one of those “posters”, I’m guessing you found it fun to dazzle people with details of your interesting life.
Nowadays, content creation has become a “thing”. It paves the way to influence in the online space and beyond. So if some of your content goes viral, you become a social media superstar.
Once you become popular, you’ll be able to monetize the attention you’re getting. Say what? I mean, you’ll get paid to breathe, eat and spit. Errrm.. Just keep reading. Pretty please.
So you wanna learn how to be a social media content creator? Pat yourself on the back. That’s the first step to having the influencer dream. Very soon you’ll hold a megaphone and say confidently, “I Have A Dream“.
I’m sure Dr. Martin Luther King Jr would be proud of you wherever he is. He sure influenced the world during his lifetime. Now, it’s your turn to determine what legacy you’ll leave behind.
Who Is A Social Media Content Creator?
A content creator is a person who creates content. That’s as simple as it can be. You can decide to entertain, educate, inform or inspire your audience. Anything you put online is called content.
Creating or uploading content on social media makes you a social media content creator. There are many forms of content; blog posts, ebooks, photos, videos, podcasts, and infographics.
How To Become A Content Creator?
Let’s get down to the basics of becoming a content creator. You have to decide on the type of content that you can use to freely express yourself. Your content helps your audience know you, like you, and trust you.
That’s why you have to create the form of content that you are most comfortable with. You’ll be able to build your confidence and also be consistent.
Next, pick a platform that you wanna dominate. Do you see yourself becoming a successful blogger, podcaster, or YouTuber?
Or maybe you want to start a career as a social media content creator on Facebook, Twitter, Instagram, or even TikTok?
It’s better to choose a single platform first and build an audience on it. You can always create content on multiple platforms when you become a social influencer.
Keep in mind that you have to learn so many new things. Each platform is unique and has its algorithm. So you can’t gain recognition without following due process.
You have to learn the ropes of your preferred social media platform and implement those strategies. It’s not gonna happen overnight.
It may take months or years before you start seeing any results. As an upcoming content creator, you have to be very patient.
Another thing to consider is the business aspect of being a content creator. The more your audience grows, the more money you can potentially make. How do you plan to monetize your content?
You must be sure about how you will get returns on your investment. To become a successful social media content creator, you have to invest your time, effort, and even money. So make sure you can earn from it when your hard work finally pays off.
What Skills Do I Need To Succeed As A Social Media Content Creator?
The type of content you create determines what skills you need to learn to become a successful content creator. Let’s take a look at each content platform and their respective skills.
You need to know how to write content for the web. People use Google every day to search for answers. You have to create helpful articles and follow SEO best practices so they can rank high in search results.
You have to know how to shoot high-quality videos. Can you sit in front of a camera and talk all day? If yes, then you can make video content. You have to edit your videos to make them more fun.
Remember your favorite radio shows? Can you do something like that? I mean, set up a microphone and talk about stuff. If you have a great voice and can speak well, a podcast might be great for you.
Facebook still wants to know what’s on your mind. You can post articles, pictures, videos, and everything else. If you have mastered how Facebook works and you know you have what it takes, go for it.
TikTok is a fun social media app present today. You have to be entertaining and engaging. If you want to sing, dance, lip-sync or join fun challenges, Tiktok is the place for you.
Can you report everything you have seen and heard? Twitter always wants to know what’s happening. If you can report stories as well as give your own opinion, you’ll do great on Twitter.
Instagram is the visual palace of the web. If you have no problem capturing awesome photos, writing engaging captions, and making cool videos, Instagram is ideal for you.
How To Become A Successful Social Media Content Creator?
Regardless of the platform or kind of content you create, some tips can help you become a successful content creator. They ought to be in the handbook of every social media content creator. Let’s read, shall we?
Study what others are doing
Well, there are content creators who have been on the path for years. They grew by trying different content ideas and marketing themselves before they got a chunk of followers. Look at the most engaging content creators.
How are they doing it? What does their audience like? I’ll suggest you check successful content creators in your niche and study them. They are giving their audience exactly what they want.
Make sure you take notes when you consume their content. If you do YouTube videos, the biggest vlogs are entertaining and of high-quality. If you’re a writer, read many blog posts often to understand the light-hearted tone that the web audience craves.
Just make sure your content doesn’t bore people out. If it makes people click the back button, then you’re doing something wrong. Learn from successful social media content creators and implement.
Create content consistently
Once you understand what to create for the audience in your niche and how to go about it, it’s time for you to create content consistently. There’s no way around this. You have to put something out there for people to consume online. Even our favorite celebrities still put out content.
To gain a lot of social media followers and get noticed as a content creator, you have to create content consistently. So, this can be relative to you. You can decide to upload something every day or every week. Just make sure you are consistent about it.
As a social media content creator, you have to spend most of your time thinking about the next thing to show your audience. Looks difficult, I know right? But it’s quite simple. As you perform your daily tasks, you can plan your next content. Brainstorming ideas is the first step to content creation.
You can get a journal or use a notes app to store your thoughts. When you allow ideas to freely come to you, you’ll never be short of content. I’d say you’ll spend a few hours per day to create content but your mind envisions it long before you start writing or shooting a video.
Understand what your audience wants
As a content creator, what audience do you want to serve? If you want to do makeup tutorials, know what your audience loves to see. Now you’re thinking, “Hol up sis. I don’t have an audience yet. Maybe less than 100 followers.” Yup, I know.
Once you have chosen to create content online, there’s an audience for you. There are millions of them. But they don’t know you…yet. So if you understand what content your audience love, you create it for them. That’s what attracts them to you and makes them keep coming back.
For example, look at how you consume content online. If your favorite YouTubers or bloggers decide to not give you what you want, you might disengage from their content. It might take some time to fully grasp what makes your audience engage with your content.
Know your audience inside out. Show them what they want to see. As an aspiring content creator, you are expected to create what people want. That’s how to get your audience to pay any attention to you.
Have a unique personality
As you may already know, there are thousands of content creators already. A thousand more are just starting like you. So it’s a very competitive space. You are not the only one who does what you do.
There are plenty of content creators who can produce engaging content naturally. Some will run paid ads to boost their presence on social media. Several content creators in your niche are trying to capture all the audience for themselves. But… don’t be discouraged. You can do it too.
You know you are ready to become a social media content creator when you have developed your personality. There’s something about you that your audience cannot get anywhere else. It’s up to you to discover and leverage it.
I know it may take some time but keep searching for it. Your personality will make all the difference. What fresh perspectives can you offer? As a content creator, you are to help people gain new insights. You’ll use your voice to dish the content out to them like a potpourri.
Provide real value
Every successful content creator you know shares valuable information with their audience. People want to know the full details of everything that concerns your niche. You have to create content to satisfy their curiosity.
Everyone asks questions whether they realize it or not. But once you become someone that can give answers to your audience, they’ll love you and stand by you. Even if you just teach them how to style clothes, they’ll appreciate you for doing so.
Many people don’t know how to properly cook some meals. They don’t even know what ingredients to get or what proportions to add. If you can take their guesses away, they will follow you and come to you for similar content. Successful content creators offer solutions.
They provide answers and address issues that everyone wants to know about. They provide value and are rewarded for it eventually. If you want the audience to remember your content, provide useful solutions to their problems. It’s as simple as making someone laugh.
You are now at the end of this article on how to become a social media content creator. I hope you have learned a few things already. I know it takes a lot to begin the content creator journey. You have to be willing to share yourself and what you know.
It’s a fun career path for those who love to be creative. You can create just about anything that works well for your desired audience. Once you become a successful social media influencer, you can make a full-time income from it.
But for now, keep learning and keep doing what works in the online space. All the hard work will pay off. You ever heard this quote, “The best time to plant a tree was 20 years ago. The second best time is now.”
Those that started content creation years ago are well known today. While you may not achieve success quickly, just keep at it. Over time, you’ll build your influence like those who started before you.